Schema is very help major search engines become smarter by feeding them data in a structured manner. It’s like feeding chopsuey to a 10 year old kid and asking that kid to identify each Fruits – it’s really tough . But if you identify each Fruits to the kid, what it’s for, and then feed each one individually, the kid would be able to identify the Fruits much easier.

Search engines want to be fed in a structured manner where you would identify each ingredient to it. How Schema does it, is that it would categorise items in your website that it can describe to the search engines to categories. Let’s take the “Thing” item for example: