How to do keyword research

                                   Keyword research

Keyword research in the context of search engine optimization and one of the first important, valuable, and high return activities in the digital marketing field. Ranking for the right keywords can make or break your website. By researching particular word or phrase your market keyword demand at present time, you can not only learn which terms and phrases to target with S.E.O, but also learn more about your customers as a whole.It is not always about getting visitors to your website, but about getting  help search engines match a page to with an appropriate search query  and right kind of visitor.keyword research are like a compass for your s.e.o campaigns they tell you where to go and whether changing market condition at present time, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.

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What is Schema and it is important?

                                      Schema markup

Schema is very help major search engines become smarter by feeding them data in a structured manner. It’s like feeding chopsuey to a 10 year old kid and asking that kid to identify each Fruits – it’s really tough . But if you identify each Fruits to the kid, what it’s for, and then feed each one individually, the kid would be able to identify the Fruits much easier.

Search engines want to be fed in a structured manner where you would identify each ingredient to it. How Schema does it, is that it would categorise items in your website that it can describe to the search engines to categories. Let’s take the “Thing” item for example:

• Name : Piyush pandey
• Address : 103,pink city,indore
• Number : 7415880705
• Photos : ----
• Etc......

What is blog posting in seo ?

                                       BLOG POSTING

I see this time and time again.

As people get started with blogging, they think it’s as simple as clicking, “Add New Post,” typing up a few paragraphs, and clicking, “Publish.”

Then they hopelessly wait for views, comments, and tweets. No one comes. No one comments. No one tweet.

Here are some of the most popular S.E.O blog post publishing steps for blogger

1. Keyword research

Before I write a single word, I figure out if it’s something that people are asking about. And if they are, I want to know if the internet is already saturated with that type of content.

To figure this out, I do two things:

1. Google keyword tool – I look up the words I believe people would search for to find the post I plan on writing.
2. Google – I google those keywords to see the actual competition.

By now, I can look at a series of search results and determine how well I’ll be able to rank for a keyword.

I want this post to rank for “S.E.O blog post publishing step” (click to see how it’s doing).

For more clarification on this tip.

3.Post Slug

The post slug is what shows up after the domain for every post.

When you type a headline, WordPress generates the post slug by placing every word in the headline into the slug.

change your post slug to your primary keyword.

4.Image

We all know that images grab your attention,and supplement your ideas. But they also add great S.E.O benefits, as long as you follow these steps:

1. Save your images before you upload them to your site.
2. Add alt text.
3. Add title tag.

These rules apply to your featured image and the images within your posts. For the images with in the content, however, use other similar and relevant keywords.

5.Subheads

sub headings break up the contents and make blogs posts easier to read. They also have S.E.O benefits.

When a search engine robot hits a page, it reads the headline/title tag first. Then it reads the h2, h3, and h4 tags.

When you add subheadings to your content, proper H.T.M.L is:

<h1> Head Level </h1>

<h2>Subhead Level 1</h2>

<h3>Subhead Level 2</h3>

<h4>Subhead Level 3</h3>

So… Stop simply bolding and italicising your subheads.